I have a hard time recommending books from Avatar Press to people. They are like a small press version of Marvel where you get a number of really good things mixed with some really bad things. On the positive side Avatar is the best place for Warren Ellis and Garth Ennis fans to find most of their best current work. Avatar has been forward thinking in having Freak Angels posted in installments online for free fallowed by collected trades in print (which has been moderately successful for them). On the negative side the artists tend to be second level at best along with some extremely unreliable release schedules.
Probably worst of all is that they take a page from Marvel and use the $3.99 and $4.99 price tags without the justifying page count to match. Now I realize most small press books have to charge more to meet costs, but given how creator owned comics at Image get by just fine with a lower price tag and better production qualities it leaves me annoyed with Avatar’s business tactics when they could be doing the same. Avatar Press books are worth picking up when they are priced right. So with that in mind I think the byline for Avatar Press books should be “Wait for the Discounted Trade.”