Dean Phillips, owner of Krypton Comics in Omaha, Neb., said he liked the fact that Marvel is trying a promotion, but not one this economically unfeasible. “Unless you are choking on unsold quantities of those books, it’s just not worth it,” he said. “Keep on coming up with inventive ways to promote, but do so in a way that helps the industry. Why attack others when you are in a position to help the entire market?”
Everyone is failing to point out that Marvel is offering a Deadpool variant cover to mock DC’s lame promotion.