Well, it was done in possibly the least meaningful way, in a storyline that probably was thought up in a five-minute “Oh crap, Spidey sales are lagging and House of M is over so what the heck are we gonna do?” session.
Check out the last splash page of Friendly Neighborhood #3. Iron Man carrying his fallen friend off into the sky. Great. That’s really touching. You know, because there’s all that emotional history between Peter Parker and Tony Stark and everything.
I remember when Superman died, and maybe it still was a big marketing deal, but at least it was well done. Also, Supes stayed six-feet down for a few months. I’ll be surprised if the web crawler isn’t web crawling again next week.
Funny thing is, it wasn’t that bad of an issue.