Best of 2006: Marketing
Marketing is such a huge deal in comics today that the way a series or event is marketing can determine whether it succeeds or fails regardless of the quality of the story. A bad series can succeed if it’s marketed correctly, and a good series can get canceled if the company isn’t behind it. Here’s the best way to get the attention of a member of the Legion of Doom.
Civil War
“Marvel’s Civil War marketing. It got a lot of mainstream attention and they’ve pulled in a lot of mainstream ads in the Civil War books.”
-Jim Doom
“I suppose I have to give this to Civil War, which claimed serious mainstream media attention for Marvel through shrewd timing. Of course, the series is also exploitative on a whole lot of levels, but that doesn’t really matter, right?”
-Jean-Claude Van Doom
Keep It Simple
“The best marketing is stuff like Joe’s Fridays and the preview art. It really gives the fans what they want.”
-Doominator
“Launching each of its titles one year into the future was a bold choice for DC. Surely it screwed up a lot of long-term plans writers had laid out. If I was a long-time reader of those titles, I’d certainly be miffed. But in the process, DC created the absolute perfect jumping on point for every single one of its titles. And jump I did.”
-Fin Fang Doom