The return and impending stay of $3.99
— Joe Quesada to Newsarama
I’ve written before about the wave of $3.99 comics, acknowledging the good and cursing the bad. But since that first critical post more than a year ago, it has become clear that the shift to $3.99 comics is inevitable.
In last week’s Lying in the Gutters, Rich Johnston addressed the surging comic prices by comparing a starting point of $.30 in 1977 to three decades of the US inflation rate. At $2.99, comics are already almost 300% what they would be when adjusted for inflation alone; at $3.99, comics will have doubled in price in less than a decade.
That 100%-per-decade increase seems to be the standard rate for comics cover prices; 1977 was $.30, 1987 was $.75, 1997 was $1.50 and 2007 was $2.99. Will readers be expected to shell out $6 per issue in 2017, or will this ridiculous rate of increase just speed up the extinction of monthly paper comics?
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