The Numbers: Week 47

Every time I try to make sense of a rise in Countdown’s sales, it ends up being something artificial — a reporting glitch, a change in return policy, or something like that. So this month, I’m not even going to try to justify it. Countdown’s numbers rose slightly. Make of it what you will. The book is still selling way below what 52 did, and overall, it’s still declining.

If there is one success with Countdown, it is this: both titles had a huge jump in week 13, previously attributed to the return policy. Regardless, 52 returned to week 12 levels by week 36; Countdown was able to hold off returning to that previous low until week 40.